TipTopics: Tip Tips for Peak-Performance Living

Posts Tagged ‘emails’

Why “Lower Cost” Email Marketing Could Mean Higher Risk

Thursday, February 11th, 2010

Presented by Bob Chenoweth

I recently received word from a prospect that she had opted for a “lower cost” online program. That’s fine, of course; I’m glad she found a good fit for her needs and I hope it serves her well. Indeed, lower cost platforms do exist. They’re ripe for the picking.

(For perspective, keep in mind that TipTopics plans start at just $39 a month. Now, back to our program…)

What concerns me about her decision is that by choosing a cheap, limited-reach, you-gotta-do-everything-yourself alternative, she’s probably ignoring the value of her time AND inviting potential risks to her reputation.

Here’s what I mean:

Ordinary programs typically require you to be the writer, editor, designer, contact manager, and even an HTML coder and troubleshooting geek. That takes effort. That takes skill. That takes time. In fact, with most programs, you’ll likely spend from 4 to 12 hours, or even more, every month to manage your email-only program. On the other hand, with TipTopics, you’ll probably spend no more than an hour each month (some report that TipTopics takes just 15 to 30 minutes). So before you go solo with another program, keep that time factor in mind.

And what about those potential risks to your reputation? If you use another program, you’re typically on your own. And without a professional advocate in your corner, you could make a damaging misstep. Do you know how to write a subject line to maximize interest? Do you know how to craft a “hook” to encourage opens and click-throughs? Do you know how to prepare each message or longer-form article to enhance your image? Do you know how to position yourself as a trusted authority and “go-to” expert?

That’s why we created TipTopics: to empower you  to send more professional messages with better reach (but with a lot less effort). We make it easy for you to go beyond the inbox to deliver messages that matter to connections that count. And at the risk of repeating myself, we do this “heavy lifting” for as little as $39 a month.

So what is your time worth? What is your reputation worth? Just asking…

Want more information? Email me or call me at 1.888.Get.Tip.1 (that’s 1.888.438.8471). Of course, you can also visit www.tiptopics.com and check out the PROMOTE YOUR BUSINESS page. Do it today. After all, time’s a-wastin’.

FOLLOW TIPTOPICS ON TWITTER:

TipTopics is on Twitter, too. Just look for @TipTopics.

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What Are Some Ways to Use a Virtual Assistant?

Sunday, June 21st, 2009

Presented by Serina Kelly

QUICK TIP:

“How Could I Use a Virtual Assistant?”

I get asked this question on a regular basis, and I thought I would start my TipTopics monthly messages with a couple ways a virtual assistant (VA) could save you time (which, of course, could also save you money). 

  1. Let’s say you need to confirm weekly sales appointments. You could fax or email the list to the VA, and the VA calls the appointments, notes who has confirmed and who must be rescheduled. The VA then faxes or emails your list back to you and you can go about your sales calls with confidence.
  2. You collect business cards all month, and then mail the cards to the VA. The VA then enters the data into your database and sends it via email attachment to be downloaded into a CRM or similar contact management system. With your contacts updated frequently, you can make the right connections more often.

That’s just a couple of ways a VA could lighten your workload. What tasks could YOU delegate to a virtual assistant?

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A RECOMMENDATION:

I encourage you to check out the Community First Initiative – a wonderful organization providing specialized mentor programs. Learn more at http://www.go-cfi.org.

Whatever is expressed is impressed. Whatever you say to yourself, with emotion, generates thoughts, ideas and behaviors consistent with those words. Make it a great day!

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What Great Business Opportunity Is Also Good for the Soul?

Friday, June 5th, 2009

Presented by Michele Urban:

Doing volunteer work can make you feel good about yourself and contributes to the greater good. What’s more, volunteering can present a great opportunity to network, whether you’re a job seeker or business professional. You just never know who else will show up to help build that Habitat for Humanity home. Whether you are a business owner or in a career transition, volunteering will help contribute to team work in the workplace and/or offer networking opportunities if you are unemployed. In either case, giving back to the community benefits your soul as well as your psyche. It’s all good, right?

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Smart Start 2009: When the Going Gets Tough…

Friday, June 5th, 2009

Presented by Bob Chenoweth:

When the going gets tough, the smart business professional gets tougher and demands a marketing solution that saves time, saves money AND offers peak performance. That’s why we created TipTopics.

So what makes TipTopics the peak-performance e-marketing solution?

TipTopics is powerful. TipTopics goes beyond run-of-the-mill email marketing. Way beyond. With TipTopics, you can stay “top of mind” with your current contacts AND reach hundreds or even thousands of Web visitors and other strategically targeted prospects 24/7/365. Our proprietary system even includes secure performance tracking so you can monitor — and act on — your results.

TipTopics is easy. TipTopics EZ-Build format for quick-contact emails makes email marketing simpler than ever. With certain plans, email content excerpts can even be posted to TipTopics.com as a blog or compiled into ready-made articles for bonus exposure. What’s more, we handle opt-ins and opt-outs to keep you in compliance with CAN-SPAM regulations.

TipTopics is flexible. With our adaptable service plans, you can select the best package for your unique marketing needs. You can bundle custom e-articles, quick-contact emails, print-on-demand tri-fold brochures, professional video, e-books and more. If you have suitable content ready to go, we can place it into our system and get you the exposure you deserve. We can even draw attention to your Blog.

TipTopics is all about you. Everything we create or post on your behalf is designed to showcase your expertise and business services. We even protect your competitive advantage by guaranteeing exclusive exposure (no direct competitors) on any TipTopics feature page — email or Web — where your content appears.

TipTopics is affordable. TipTopics is a remarkably cost-effective alternative to traditional media. And factoring in your time savings, we’re even less expensive than those limited-reach, hard-to-manage, do-it-yourself email marketing programs. And you can save even more with our special limited-time offer. (See below).

Still not convinced? Check out our video.

Better yet, take it from TipTopics participant Michele Urban:

“OK, this is the coolest…. It’s more professional than a blog and “T-squared” (the TipTopics Team) does all the work! Now that’s MY kind of marketing. Bravo to TipTopics! Everyone should do this!”

So, if your business needs a jump start to get noticed, create buzz, or stay “top of mind”, contact us right away at info@tiptopics.com or 1-888-Get-Tip-1 [1-888-438-8471].

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